Introduction

• Definition

• Ethical persuasion

• Persuasive is long lasting or why persuasive is accepted way to bring social transformation

• Autonomy of person and not seeing mere as the mean to human

• Attitude of person engaged in persuasion

• Persuasion and social transformation
• Persuasion and Public Service - Service Delivery - Good Governance - Work Culture (Stages) & (Tools) & (Case study)
• Persuasion & Relatability Factors
• Persuasion → Ethos-Logos-Pathoc (ELP) Model
• Challenges in persuasive

• Persuasion:→ Sardar Patel as Case study in Nation integration
• Persuasion:→ Lal Bahadur Shastri as Case Study in Food Security
• Persuasion:→ Swachh Bharat Mission as case study in Behaviour Changes on Sanitation
• Persuasion:→ Beti Bachao Beti Padhai as case study in Behaviour Changes on Gender equality
• Persuasion:→ Give it Up