Ignore the social structure role in shaping behaviour →
Subjectivity due to the research tools like Participation observation
They only build up the reasons based upon the subjective reasoning of Individuals and not look for the other social consequences that helps them to survive. Robert K Merton
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How the Hopi tribe rain dance was to please the rain god but it also increased the social solidarity.
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(Appreciation)Unlike positivist, who discarded human consciousness as not observed and so can't be measured in any objectives ways, they argued that interpretative approach would bring insight for understanding social phenomenon.
Critical researchers: to have objective knowledge it is important to look beyond the common sense knowledge of people to uncover the structure of oppression that lie behind everyday life.
Phenomenology and ethnomethodology: description only not reflexive to support changes